Have you ever wondered how we came up with the names for our collections? If you haven't noticed already, they're actually inspired by the ocean, waterways, sharks, and sea creatures! And it's no wonder why! Our brand initially made a name for itself along the coast, but over the years, we've become more than just a coastal brand - we've turned into a lifestyle brand. We used to mainly target coastal boutiques and surfboard shops, but now our reach extends to the farthest trails, all the way west of the Montana Granite Peak. We're on an endless journey, exploring the heights of mountains to the shores of beaches.
Our Shore Collection takes inspiration from the crashing waves that gently touch the coastal sands. It mimics the motion of water being pulled in and out as the waves roll in. The wavy design serves as a tribute to the everlasting crash of waves. We've also included a bold-colored reverse hammerhead shark to add a striking contrast to the overall branded design. It's subtle, yet impactful.